Cookie Policy
BEMALONG AB
With the overall purpose of improving your user experience, we, BEMALONG AB, company registration number 5592606718, use cookies. This Cookie Policy describes our use of cookies, including what a “cookie” is, further details on why we use them and how you can control the use of cookies when visiting our website, www.bemlo.se (the “Website”). The Cookie Policy does not describe our use of cookies which is strictly necessary for the provision of the Website.
If you are interested in general information on how we process your personal data, please see our Privacy Policy.
1 COOKIES
A “cookie” (or similar technology) is a text file containing a small amount of information that may be stored on your computer or mobile device. For example, such technologies may be used by websites to enable the website to function efficiently and to be able to provide certain functions, such as tailoring the user experience.
There are two different types of cookies, i.e., 1. “permanent cookies” which remain on your computer for a specified period of time (as, where applicable, is specified below), and 2. “session cookies” which are temporarily stored on your device during your visit to a website and thus disappear when you close your web browser (which, for example, might be Google Chrome or Safari).
2 OUR USE OF COOKIES
We use the following types of cookies.
| Type of cookie | Description of cookie |
|---|---|
| Functional cookies | The cookie helps the website provider to remember the choices made by the visitor on the website (this could be, for instance, username, configurations, or language), and may provide information to the website provider on how the visitor interacted with the website. Functional cookies are used to make the service provided through the website more personal and to enhance the user experience. |
| Marketing cookies | The cookie is used to provide content to the visitor what is more relevant to him/her and tailored to the visitor’s interest. It may also be used to measure and control the effectiveness of advertising campaigns. |
| Analytical cookies | The cookie helps to collect data that allows the website provider to understand how the visitor interacts with the website/the service provided through the website. The purpose of this is, inter alia, for the website provider to improve content as well as to build better features that enhance the visitor’s experience. |
In further detail, we use the cookies set forth below, and we use them for the purpose and for the time specified below. For the avoidance of doubt, a third-party cookie is a cookie placed by someone outside our organisation, however, of course, with our consent.
| First- or third-party cookie | Provider of cookie | Name of cookie | Type of cookie | Description of cookie / link to further information | Expiry |
|---|---|---|---|---|---|
| Third | Drift | drift_aid | Functional | Used to identify users using our built-in help chat by assigning a randomly generated number as a client identifier. | 2 years |
| Third | Drift | drift_campaign_refresh | Functional | Used to identify users using our built-in help chat by assigning a randomly generated number as a client identifier. | 1 day |
| Third | Hotjar | _hjSessionUser | Analytical | Used to identify users by assigning a randomly generated number as a client identifier. | 1 year |
| Third | _fbp | Marketing | Used to identify users who visit the site after having clicked on ads. | 3 months | |
| Third | FullStory | fs_cid | Functional | Used to identify the version of FullStory being used. | 2 years |
| Third | FullStory | fs_uid | Analytical | Used to identify users by assigning a randomly generated number as a client identifier. | 2 years |
| Third | _gcl_au | Marketing | Used to identify users who visit the site after having clicked on ads. | 2 days | |
| Third | Intercom | _intercom-id | Functional | Used to identify users by assigning a randomly generated number as a client identifier. | 9 months |
| Third | Intercom | _intercom-device-id | Functional | Used to identify the user’s device by assigning a randomly generated number as a client identifier. | 9 months |
| First | N/A | utm_source | Marketing | Used to identify from which ad site the user came from. | Session cookie |
| First | N/A | utm_medium | Marketing | Used to identify the type of ad campaign the user came from. | Session cookie |
| First | N/A | utm_campaign | Marketing | Used to identify from what campaign the user came from. | Session cookie |
| First | N/A | utm_content | Marketing | Used to identify from which commercial the user came from. | Session cookie |
| Third | ln_or | Marketing | Used to identify users who visit the site after having clicked on ads. | Session cookie | |
| Third | Segment | ajs_user_id | Analytical | Used to identify logged-in user through the user’s unique and anonymous ID. | 1 year |
| Third | Segment | ajs_anonymous_id | Analytical | Used to identify non-logged-in users through a unique and randomly generated number. | 1 year |
As set out above, certain cookies are placed by a third-party service provider which might receive assess to personal data. To the extent your personal data is processed by us in our capacity as the controller of such data (i.e., “data controller), such personal data will be processed in accordance with our Privacy Policy only.
To the extent a third-party cookie provider also processes certain of your personal data in the capacity as data controller, information on how your personal data is processed is provided by the third-party cookie provider.
3 YOUR CONTROL OF COOKIES
When you visit the Website for the first time, you will be asked to consent to the use of cookies which are not strictly necessary. You may, at any time, recall any consent previously given by changing the settings in your web browser (generally or for a specific website, such as the Website). Thereby, you may approve, deny and/or delete certain cookies. Please note that if you deny certain cookies, you may not be able to use all functions of the Website.
To the extent you consent to the use of cookies, you acknowledge and agree that information is transferred to a third party. In some cases, this may lead to the information being processed outside the EU/EEA.
For help locating cookies on your device, visit your browser's documentation:
1. Chrome 2. Firefox 3. Safari 4. Microsoft Edge
4 CONTACT AND QUESTIONS
If you have any questions about our use of cookies or otherwise in relation to this Cookie Policy, you are welcome to contact us. The easiest way to reach us is to send an email to info@bemlo.se.
Further, you are always welcome to send us a letter. Our address is: BEMALONG AB, Gamla Brogatan 27, 111 20 Stockholm Sweden.